Successfully Selecting Building Signage

As a New York City hallway and lobby designer, I pay close attention to the signage present within a building, keeping it top of mind throughout the design process—trust me, I have definitely witnessed cases in which signage was clearly an afterthought!

Signage is so critical within a building from both a practical and an aesthetic perspective. In my work focusing on New York City hallways and lobbies, I consider signage to be an essential component of the design process, just as important as carpet, lighting, wall treatments, and the like. After all, the signs hanging in apartment buildings tell us so much. Signs help residents and visitors—and the authorities, in the case of emergencies—navigate their way throughout a building and locate specific stairwells, floors, and units. In the event of a fire, proper signage is critical in directing rescue workers where to go and conveying which doors are accessible and functional.

From a design perspective, signage is its own form of branding with a building. And today, adequate branding is extremely important in a competitive resale marketplace. Factors to consider when selecting signage include the building’s overall color scheme, use of specific metal finishes, and the period of the building (historic, contemporary, et cetera). These factors may influence decisions such as what typeface and motifs should be incorporated into the signage. Elements used on interior and exterior signs can also be woven into staff uniforms, the building’s entryway awning, and the like, in order to solidify a building’s brand.

When it comes to signage within a building, consistency is key. You will want signs to be uniform throughout the interior and exterior of a building, both for aesthetic and branding related reasons. You can always opt for a two-toned option to play off of mixed metals incorporated into a building’s existing design if needed. Not sure what font to select? Picking a typeface can definitely be a fun process! If you need some inspiration, look to the building’s history.  Typefaces that were popular in the early 1920’s are quite different from ones used in the 1950’s and 60’s. Residents and visitors alike will appreciate thoughtful touches and close attention to detail, so don’t hesitate to get a bit creative!

So take it from me: No NYC hallway or lobby is complete without well thought out signage that will shine in these areas and beyond.